Benue-born afrobeats hypeman Joseph Oche Udeh, “Big Smart” set to make history at New York Fashion Week

Joseph Oche Udeh, popularly known as Big Smart, from Okpokwu Local Government Area of Benue State, is set to make history as the first Afrobeats hypeman to walk the runway at the New York Fashion Week.

The entertainer announced the milestone via his social media page, revealing that he will be featuring at the upcoming Noir Fashion Week (@noirfashionwk) in New York.

According to Big Smart, the appearance marks a significant breakthrough not only for his personal brand but also for Afrobeats culture on the global fashion stage.
Expressing gratitude and excitement, the Benue-born hypeman described the opportunity as a dream come true, calling on fans and supporters to rally behind him as he represents Nigeria and Africa on an international platform.

He wrote, “I’ll become the first afrobeats hypeman in history to walk the runway at the New York fashion week for @noirfashionwk. Come support me.
“I’m honored to share that I’ve been selected to walk the runway for Noir Fashion Week Season 9 in New York City!
“Thank you to everyone who continues to support, inspire, and elevate me throughout this journey, and to Noir for such an amazing opportunity. I’ll see you on the runway.”

About Noir Fashion Week
Noir Fashion Week, the platform hosting the event, has grown into one of the most respected and influential alternative fashion showcases globally.

Known for its strong commitment to diversity, inclusion, and creative freedom, Noir Fashion Week attracts designers, models, creatives, and cultural influencers from across Africa, Europe, the Americas, and beyond.

With editions held in major fashion capitals such as New York and Paris, the fashion week has gained international recognition for amplifying underrepresented voices and blending fashion with music, art, and culture.

Its growing popularity has positioned it as a key destination for global media attention and industry stakeholders, making Big Smart’s appearance a significant milestone.