Don Jazzy reveals Mavin Records entry requirement

Don Jazzy, the renowned producer and owner of Mavin Records, has outlined some of the crucial criteria he considers before signing any artist to his record label. He shared six expectations that he evaluates from a creative perspective.

In the past, Don Jazzy admitted that he didn’t prioritize an artist’s social media presence, but now it has become an essential factor for consideration. Talent remains a top priority, followed by thorough due diligence on the potential artist. Additionally, he values an artist’s mannerism and character, as these qualities can significantly influence their success in the industry. Age also plays a role in his assessment, acknowledging that young talents often drive the market with their active engagement on social media and enthusiasm for the culture.

For Don Jazzy, a successful artist is not solely defined by fame or commercial success. He believes in making a positive impact on the artist’s life, enabling them to have a better life than before they joined Mavin Records. Moreover, he values an artist’s ability to extend that positive influence to their immediate and extended family.

In summary, Don Jazzy’s approach to signing artists revolves around their talent, social media presence, mannerism, character, age, and their potential for personal and familial growth and impact within and beyond the Mavin Records family.