Holi: Surf Excel launches new television commercial

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Hindustan Unilever Limited’s (HUL) detergent brand Surf Excel has launched its Holi campaign bolstering its ‘Daag Achhe Hain’ proposition.

With the festival of colours fast approaching, Surf Excel , the firm said, wanted to keep people’s inner child alive through the new commercial.

Prabha Narasimhan, executive director, home care for the company said, “This year we wanted to steer our ‘Daag Achhe Hain’ towards bringing the inner child within each of us to life, and experiencing the joy of child-like abandon. With our latest television campaign we aim to strike an emotional chord in a slice-of-life context that appeals to every adult. While the context in the film is that of Holi, the message is an all-pervasive one. We hope our consumers connect with it as much as we did while conceptualising it.”

The campaign shows a young girl, including her aunt, in celebration along with other children. In the film, the child protagonist is playing with her friends with colours when she notices her aunt wanting to join, but is busy setting the table.

The protagonist insists that her aunt join them, but she moves away, saying it’s not her age to play like them. However, the girl covers herself with colours and hugs her aunt transferring the imprint as the message plays – “Jo Rang Bachpan Lautaye, Woh Rang Achhe Hain”.

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