Categories: Nigerian Agric News

Opinion: Social media is fast becoming indispensable

The world is gradually becoming a place where business ventures rely heavily on social media presence to create more awareness for their goods and services.

In the Stone Age era, farmers would transport themselves to the market while some trekked long distances just to market their goods and services.

However, in this new age, advertising has become easier, thanks to social media.

Why trek long distances when you can leverage social media to reach more people today?

Social media has become a marketing platform, and your agribusiness will be more profitable if you are willing to maximise the value that social media brings to the table.

Here are ways you can leverage social media for your agribusiness.

The first thing to do is to create a business page on your preferred social media platforms just like I did for Farm4Me and Viable X.

The most popular social media apps are Facebook, Twitter, Instagram, and LinkedIn.

After creating your business pages on your chosen platforms, post valuable content about your agribusiness on them.

The more you post, the more visibility your agribusiness gets.

Another way you can leverage social media for your agribusiness is to create a blog or website.

Beyond having a company website, your agribusiness can also have a blog where you can connect with your customers.

Through social media, you can join professional groups and network with entrepreneurs like you.

The best part is you can learn valuable tips from other agribusiness owners to grow your business.

Finally, to leverage social media for your agribusiness, you have to be consistent.

By constantly talking about your business on these platforms, you gain more reach, attract new customers and retain existing ones.

If you don’t take your social media presence seriously, people can easily forget about your business.

To achieve consistency, choose a timetable that works for you. You can post twice or thrice weekly, or every day, depending on your schedule.

Just ensure you are consistent.

Your agribusiness can get the needed publicity you desire if you leverage social media.

Start today.

By Adama J Adama

Guest Writer

Recent Posts

Bishop Abioye explains why he launched new ministry after retirement from Living Faith

Bishop David Abioye, immediate past first vice president of the Living Faith Church Worldwide, also…

2 hours ago

Why I reconciled with my brother, Aremu at our mother’s burial – Kunle Afolayan

Renowned Nigerian actor and filmmaker Kunle Afolayan has shared the heartfelt reason behind his reconciliation…

3 hours ago

Celestial Church of Christ faces setback as thieves steal cows for Adult Harvest

Suspected thieves have stolen two cows worth ₦1.9 million from the Celestial Church of Christ…

4 hours ago

Many pastors endure rather than enjoy their marriages – Mike Bamiloye

Nigerian clergyman and filmmaker, Mike Bamiloye, has spoken out about the struggles some pastors face…

4 hours ago

FHA officials face backlash over alleged illegal demolitions in Festac Town

Residents of Festac Town, Lagos, have filed a petition with the Inspector General of Police…

4 hours ago

Audit exposes N167.59bn paid for unexecuted contracts across Nigerian MDAs

A report by the Auditor-General of the Federation has revealed irregular payments totaling over N197.72…

4 hours ago