On July 24, 2023, Elon Musk, the owner of Twitter, announced a significant change for the social media giant. Twitter would bid farewell to its iconic bird logo and embrace a fresh identity, rebranding itself as “X.” The move came with ambitious plans to expand into the realms of payments, banking, and commerce.
Since its inception in 2006, Twitter had been associated with the chattering of birds, and its avian branding had been an integral part of its image. The company’s purchase of a light blue bird stock symbol for $15 symbolized this connection, as per design website Creative Blog.
Late on Sunday night, Twitter’s new CEO, Linda Yaccarino, tweeted a picture of the company’s revamped logo – a white X set against a black background – declaring, “X is here! Let’s do this.”
Following suit, Elon Musk changed his profile picture to feature the company’s minimalist art deco-inspired new logo and updated his Twitter bio to “X.com,” which now redirected to twitter.com.
Musk encouraged users to create an impressive X logo, promising to launch it worldwide if a suitable design surfaced by the evening.
Under the site’s new identity, a post would be referred to as “an X,” according to Musk’s tweets.
As of 0630 GMT on Monday, the changes were not yet visible on the website.
It’s worth noting that Musk had already christened Twitter’s parent company as the X Corporation and previously expressed his vision of transforming the social media giant into the all-encompassing “X, the everything app.” This plan was rooted in his earlier venture, X.com, founded in 1999, which eventually evolved into the renowned payments platform, PayPal.
Musk’s vision for X extended beyond just being a social media platform; it encompassed features like messaging and mobile payments, all powered by AI to foster unprecedented connections among users.
The unveiling of “X” marked a bold step toward Twitter’s evolution into a multi-faceted and technologically advanced platform, as envisaged by its innovative owner and CEO.
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