Nilayo Sports Management Limited, Nigeria’s premier sports marketing organization which aims to promote sports from the grassroots to international level in Africa has brokered a brand endorsement deal between PremiumTrust Bank and representatives of globally renowned Nigerian athletes, Tobi Amusan and Ese Brume, as the face of the PremiumTrust brand across all traditional and digital media platforms.
This indeed was a worthy stride for PremiumTrust Bank that continues to go to great lengths in finding ways to improve and develop lives through sports. Making the announcement, Mr. Ebidowei Oweifie, the Chief Operating Officer of Nilayo Sports Management Limited said: “Since inception, PremiumTrust Bank has shown dogged determination to athletics and Nigerian athletes. We are honoured to have brokered this partnership between these three ‘premium’ brands.
“On the one hand, we have Tobi Amusan and Ese Brume whose performances at the recently concluded World Athletics Championships and Commonwealth Games has shown the world the grit Nigerian athletes are made of, on the other hand, PremiumTrust Bank, a bank committed to growth, we are confident that this partnership is perfectly aligned.”