Chelsea appoint Damian Willoughby new commercial director

Chelsea have appointed a new commercial director, with Damian Willoughby leaving his role at EA Sports.

The suit has worked in football for some time, previously at City Football Group’s Indian division. Todd Boehly and co. will be hoping he brings some of their tricks over to our side.

Willoughby has history at Chelsea too – he was head of sponsorship until 2010, so this is really a homecoming of sorts.

It’s all part of the top to bottom restructure of the club we saw kick in the moment the purchase was complete.

From players to youth coaches to directors to Marina and Petr Cech, we’ve seen changes at every level as the new ownership group makes the club their own.

This kind of move was exactly what we’d expect as Clearlake look to kick our commercial side up a notch, and there should be several more like this in the months to come.